W. K. Kellogg is the tier of premium brand granola and other more health conscious cereals that Kellogg’s provide. They recognised a need to unify the range and redesign what was a poor consumer navigation system on pack. I lead the journey of structuring a new design that would be rolled out across 30 different SKU’s in lots of different European markets. It was all encompassing of a schematic overhaul and required new guidelines to supplement the design decisions we made.